james giella 

about

my work spans social media, online media, startups, and community building.

i’ve led social for brands across media and tech.

interests include reading broadly, good conversation, exploring nyc (and elsewhere), and making things, especially video.

what i'm up to lately

building 456 social, large social gatherings and a vetted, members-only community for the curious and ambitious in NYC. Curated for founders, creators, and driven young professionals, mostly in their 20s.

social media and marketing at Mirage, we're an AI startup building video models and the team behind the Captions app, used by over 20 million creators. backed by Sequoia Capital, Andreessen Horowitz, and Kleiner Perkins. last funding round: $75 million.

brand and marketing strategy for a select number of early-stage startups and creators on a project-to-project basis. earliest availability: january 2027.

making videos. Sony A7 IV, Sony RX100.

pov

  • - quality > quantity
  • - taste matters more than ever
  • - generalists will dominate
  • - the future is experiential
  • - err on the side of simplicity
  • - brand is the differentiator
  • - social skills are a real advantage
  • - nyc, and it's not even close