james giella 

about

my work spans social media, online media, AI, and startups.

i’ve led social for brands across media and tech.

interests include reading broadly, good conversation, exploring nyc (and elsewhere), and making things, especially video.

what i'm up to lately

social media and marketing at Mirage, we're an AI startup building video models and the team behind the Captions app, used by over 20 million creators. backed by Sequoia Capital, Andreessen Horowitz, and Kleiner Perkins. last funding round: $75 million, march 2026. we're hiring.

building 456 social, gatherings and experiences for curious, ambitious 20-somethings in nyc. curated for young professionals, founders, and creators in their 20s. 

social media and content strategy for early-stage startups and creators on a project-to-project basis.

making videos. Sony A7 IV, Sony RX100.

pov

  • - quality > quantity
  • - taste matters more than ever
  • - generalists will dominate
  • - the future is experiential
  • - err on the side of simplicity
  • - social skills are a real advantage
  • - nyc, and it's not even close

behind the curtain